High-Quality Architectural Renders & 3D Home Tours That Maximize ROI: Case Study
Today, realistic architectural renders and 3D home tours aren’t just tools, they’re a competitive advantage in real estate development.
In this case study, we explore how Property Visualizer’s architectural renders became the secret sauce for a real estate developer in Washington state, maximizing the return on investment from a residential project.
Sold In 3 Weeks
Price Increased By $300k
Saved $2k In Expenses
The Challenges Of Marketing A Property Under Construction
Our client, a prominent real estate developer in Washington state, reached out to us for assistance with a project situated in Denny-Blaine, Seattle, WA.
The low-quality exterior renders previously used to market the project VS our render
Having initially relied on low-quality architectural renders and standard 3D home tours to market their new constructions, our client faced numerous challenges in selling houses before completion. These challenges included:
Limited Buyer Imagination
Prospective buyers were struggling to envision the final appearance and layout of the house, consequently risking a slowdown in the sales process and potentially lowering the desired price.
Low quality living room and kitchen renders used to attract prospective buyers
Financing Dependency On Sale
The property developer relied on selling the house before construction to secure financing for the project. However, without sufficient buyer interest or commitments, obtaining financing became challenging. Consequently, this could potentially delay the project or jeopardize its completion.
Low quality bathroom and bedroom renders used to market the project
Risk Of Unsold Inventory
Proceeding with the construction of the house without confirmed buyers carried the risk of unsold inventory. If it remained unsold upon completion, the developer would face financial losses. Additionally, there would be reputational damage and difficulties in marketing future projects.
Recognizing these challenges, our client therefore sought out our experts for a solution.
A Solution To Marketing New Constructions: ROI From Architectural Renders And 3D Home Tours
Our photorealistic renders of the lounge area
Unique 3D Tours
To ensure client satisfaction, we’ve brought the projects to life using our exclusive product: the unique 3D home tour. This innovative virtual tour for new construction projects not only allows viewers to move around freely, immersing themselves in space, but also integrates VR technology for a fully immersive experience.
Moreover, with gyroscopic sensors, potential buyers can control their perspective with natural movements, thereby enhancing their engagement. Additionally, features like the “measure tape” tool enable viewers to accurately measure dimensions, adding practical value to their exploration.
3D tour measure tape tool
The 3D home tour evokes emotions such as excitement, awe, and anticipation in the buyers, thus enhancing their overall experience.
Our realistic 3D tour experience
Emotion-Driven Architectural Renders
Architectural Renders
Our team at Property Visualizer crafted photorealistic house renders that beautifully highlighted the allure of the stunning three-story family residence.
Unlike our client’s previous visualizations, which fell short in capturing the space’s beauty and failed to emotionally captivate viewers, our renders portrayed the villa in its full splendor.
Our living room visualisation VS the previously used low-quality render
The property seamlessly combines the elegance of a modern villa with the warm, inviting charm of an american family home. Showcasing expansive interiors and contemporary amenities, the architectural renders accentuate the home’s spaciousness and modern appeal.
Our accurate renders of the hallway and the entrance area
Customized Models Tailored To Meet The Client’s Specific Needs
We tailored customized models to meet the client’s specific needs, capturing their attention with intricate details and personalized spaces such as the kitchen, which we modeled according to the kitchen plan. This approach instantly captivated buyers, leading them to fall in love with the property immediately.
Our personalized kitchen render, modeled according to the house plan
What Are The Benefits Of Property Visualizer’s Architectural Renders?
Our customized and realistic 3D architectural visualizations immerse prospective buyers in the envisioned property, helping them visualize their future home. Our approach highlighted several key advantages:
Swift Turnaround Advantage:
Our customer benefits from our swift turnaround time, which is three times faster compared to other providers. By completing the work in less than 10 days instead of the typical month-long wait, we expedited the sales process, reduced carrying costs, and got our customer into the market faster.
Client-Centric Revision Process:
We prioritize our client’s satisfaction with our intuitive revision process. Utilizing a browser-based tool, they can review and provide feedback on the architectural renders in real-time. This approach enhanced collaboration and efficiency, ensuring swift iterations and ultimately leading to better renders.
Our browser-based tool for real-time review and feedback
Tailored Architectural Renders:
Each visualization was carefully tailored to match our customer’s vision, fostering emotional connections with buyers and compelling them to secure their dream home, thus driving sales and maximizing success.
Seamless Communication Support:
To ensure our customers’ needs are met promptly and efficiently, we provided a dedicated contact person to facilitate seamless communication throughout the project.
What Is The ROI From Using Property Visualizer’s Architectural Renders?
20% Faster Sales
In a blink of an eye, our architectural renders turned “for sale” sign into “sold” one, with the property flying off the shelves in just 3 weeks.
8% Higher Selling Prices
The immersive nature of our visualizations enhanced the perceived value of the property, making it easier for potential buyers to envision themselves living there. This resulted in multiple parties competing and trying to outbid each other, ultimately driving up the selling price by up to $300,000.
4% Cost Savings
By accelerating sales, our services effectively mitigated holding costs and optimized profitability for our client. As a result, our client saved up to $2,000 in expenses.
“The Unique 3D Tour was instrumental in accelerating our property sales and the communication with the project manager ensured a smooth process from start to finish. Highly recommend! “
Real Estate Developer, Emma S.
Maximize The Potential Of Your Property
Ready To Get Started?
With over 1,000 real estate developers placing their trust in Property Visualizer, we empower them to gain a competitive edge in the market. Leveraging our high-quality visualizations, they sell properties faster at premium prices, thereby maximizing their return on investment.
Committed to delivering efficient 3D rendering services tailored to your specific requirements, we ensure client satisfaction at every step.
Ready to optimize your ROI with Property Visualizer? Schedule a demo with our experts today!
